With this client, positioning and messaging was paramount. Using media relations Big Bang PR asserted the firm’s heritage and authority within the space sector and used thought leadership to promote its unrivalled culture of innovation.
Specific initiatives included overseeing the new US Chief Executive’s first visit to the UK for the opening of a Centre of Excellence and coordinating his media schedule with leading business press. We also marked the firm’s contribution to the Apollo 11 moon landing around the 50th anniversary and celebrated its current involvement in NASA’s Mars Perseverance Mission.