Case Study
Eventbrite’s #GTFO 30 in 30 Challenge
Case Study
Eventbrite’s #GTFO 30 in 30 Challenge
Eventbrite wanted Brits to break out of their post-pandemic rut and embrace new experiences again. Cue a Get The F**K Out (#GTFO) campaign that showcased Eventbrite’s diverse range of events throughout July 2023.
Objectives
To showcase the breadth of events and experiences on Eventbrite to a younger audience, with engaging social content and media coverage that focussed on quality over quantity.
The campaign was also designed to demonstrate the positive impact attending events can have on one’s mental health and friendships.
Approach
Results
Coverage was achieved within an impressive number of Eventbrite’s priority target outlets, with really strong message penetration around the diversity of events of Eventbrite’s platform. Jen was truly transformed by the #GTFO Challenge. The positive impact embracing events had upon Jen’s mental health, friendships and family life really shone through in all of her interviews and written articles, which created a halo effect for the brand.
Mentions of specific events
Total social posts
Social post views
PublicIty achieved across
CLIENT TESTIMONIAL
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